University Studio Project
RIMOWA is known for its iconic suitcases. This project aims to introduce a new product category that will add to the RIMOWA brand experience.
Faithful to its philosophy, RIMOWA continues to focus its brand on innovation and premium materials for luxury travelers. It's important to note that its iconic groove design departs from the golden age of aviation, and it is a feature that has followed the brand aesthetics to this day.
Brand Positioning, Visual Attributes and Materials
— Virginia | Creative Director and Consultant in New York, 27 years-old, $120,000/yr.